The Snake and the Pharaoh

Demius had become Pharaoh when he was only twelve years old. His father Manelik and mother Consuela were the first ever rulers over Egypt. For years the nation had gone without a leader, each person was self-reliant and had no one to watch over them. When the people realized it was time to change they searched far and wide among the people of the Nile valley to find someone who was worthy to rule over them. It took them many months to find the perfect man, Manelik, who already had a wife. He was the most respected, honest and caring man in all the region and the people felt he was a prime ruler for them. Manelik and Consuela could not have children but they wanted one so badly. When the people saw what an excellent Pharaoh Manelik was, they entreated Min, the god of fertility who gave them only one child and by that time they were already over sixty years old. When Manelik’s parents died the people immediately declared that he would be heir to the throne at only twelve years old. A wise man in Egypt always used to say â€Å"love, just like wine, can blind the eyes and numb the mind.† And this is exactly what happened to Demius. As Demius got old he became more and more lonely and really desired a wife. Every week he would hold a gala and invite all the citizens of the Nile valley to enjoy the festivities. But what they did not know was that he was using this as an opportunity to seek out the perfect bride. And then he saw her. One night, dressed elegantly in lace as blue as the sky, with a face as lovely as a lily, a smile as bright as the sunshine and a beauty he had never before imagined.   He enquired about her and found out that she had a magnificent singing voice and if there was anything she loved more than singing it was dancing. Oh she was his dream come true. Unfortunately, she was engaged to be married to Anaki, said to be the best dancer throughout all the Nile Valley. Determined that he could win her over he ceaselessly tried to pursue her until she relented, under one condition. At his next party Anaki and Demius could compete for her hand in a dance. They each had to dance with her and the best dancer would be her husband. Knowing full well he could never beat Anaki at dancing, because he had seen him dance and he was, indeed, the best, Demius thought of a way he could win the competition. Demius was very good friends with the gods, and he remembered the story of how when his parents wanted a child the gods had come to their rescue. So he summoned Artemis, the goddess of nature, explained his situation to her and asked her to come to make Demius unable to dance. Artemis told him to go to the gala and she would take care of everything. On the night of the dance Demius dressed in his finest apparel and entered the dancing room. When the time came for the dance and he could not find Anaki he was very pleased, knowing that Artemis had helped him. That night he danced with Gattin and, since Demius did not show up, he was declared to be the winner and she kept her vow and promised to marry him. In the night when Demius went to bed he was elated because he had finally found his bride. But as he went to lie in bed he saw this creature with no hands, and no legs, curled up in his bed. It was Anaki, Artemis had taken away his hands and legs so that he could no longer dance. But Artemis had also made a deal with Anaki. You see she was secretly in love with Demius, but he was not interested in her, and paid her no mind. She did not want him to marry another. Though she could not go back on her word to Demius she bottled up all of Anaki’s anger and turned it into poison and placed it in his tongue. That night Demius was bitten by Anaki, who became known as Snake, because he could not speak properly with the poison on his tongue. Demius may have won the dance, but he died without getting his bride. The people of the Nile, when they learnt of Demius’ evil tricks, hated him so much that they did not bury his body but built a tomb around his palace instead so that he would stand out as a reminder forever, of the wicked effects of envy.

Social Work Narrative

Personal Narrative Statement 1)How do you account for your interest in social work? In your response, discuss paid or volunteer experiences that support your choice of social work as a profession? My interest in social work developed during college. I always had a interest in helping others in one way or another. I joined a sorority in college, Delta Sigma Theta, which is based off of community service. During the week I would volunteer to tutor children that were struggling in certain areas of school. I would talk to these children and explain to them the importance of education and try to influence them as much as possible to try their hardest in everything that they do. I would also go to nursing homes, with other member of our organization, and play bingo with their residents. We thought it was important to spend time with the elderly and/or sick as well. Just knowing how much it meant to those residents for us to come and spend time with them was a phenomenal feeling. After college I worked for the Indianapolis Juvenile Correctional Facility (Girl School) as a Youth Service Officer (YSO). I gained a lot of hands on experience at the Girl School and I was able to work in more depth with the youth. I worked with at least 35-40 troubled teenagers each day. I was their guidance counselor, teacher, disciplinary, and sometimes I felt like their parent. I enjoyed being able to talk with each individual and I learned how to communicate with each of them effectively. Through all these individual experiences I developed a strong desire to become a social worker so that I can help improve people’s lives by helping them cope and solve issues in their everyday lives. )Social work is committed to social justice. What is social justice? What experiences have shaped your interest in advancing social justice? In the future, how will you help advance social justice? Social justice is concerned with equality or equal justice, not just in the courts, but in all aspects of society. This concept demands that people have equal rights and opportunities and this includes everyone, from the poorest to the wealthiest. Social justice refers to a concept of a society that gives individuals and groups fair treatment and fair distribution of advantages, ssets, and benefits among all members of a society. On a positive note, one experience in particular that have shaped my interest in advancing social justice is the inauguration of the first African American President, President Barack Obama. This has had such a positive influence on the minority communities because it has allowed us to see how much things have changed. It has given individuals hope that may have never thought that there would be a Black President or a president outside of the ethnic background of Caucasian. In the future, I hope to be a part of a movement that advances social justice even more. I would like to be a part of something that helps our children in need, employs our workers in need, helps our disabled and heels are criminal justice system. I currently work for a job where I experience inequalities because of my job title or skin color. There are times where I feel that I am not valued as some of my other co-workers due to the difference of our job classification. There are situations that have occurred that I feel like I was misunderstood because of my skin color and some of the negative stereotypes that comes along with it. As a social worker, I would like to establish job confidence, meaning that I would like to implement a system within all jobs that allows all employees no matter of your race, class or gender that allows you maintain the confidence needed to perform your job duties without the ridicule or stereotypes from those of higher positions. 3)What is your perception or understanding of social work as a profession? Elaborate on how you understand social workers intervene with individuals, families, groups, organizations, communities, and political entities? Professional social workers are found in every facet of community life including schools, hospitals, mental health facilities, prisons, military and all other public and private agencies that serve individuals and families in need. Social workers assist individuals, groups or communities restore or enhance social functioning through creating living conditions favorable to their goal or need. Social workers are trained professionals that help people overcome some of life’s most difficult challenges such as poverty, discrimination, abuse, addiction, physical illness, educational issues, mental illness, disability, unemployment, etc. They accomplish this through counseling individuals, families and communities; teaching them how to cope with the stresses of everyday life. From a political standpoint, social workers spend time and money on campaigns that elect public officials that are committed to social work values. Sound public policies enable social workers to meet human needs, be fairly compensated and promote social justice. Overall I perceive social work as a â€Å"take action† profession. Often times, we as human beings complain and talk about what needs to be done but do not do anything beyond that. Social workers are hands on. They are not just talking about what â€Å"should† be done but they are doing something to better our communities. Social workers are about making a difference in society by helping others out that are in need for various reasons. If you are very sick and in need of assistance to perform normal, everyday functions, social workers can assist you in finding a home, affordable to you and your family so that you can have that need met. Social workers assist children that may have been a victim of abuse or witness of domestic violence by removing them from that destructive atmosphere into a much safer environment while providing counseling to aid in the healing process. They provide food, shelter and clothing for those that are down in their luck because of unemployment, disabilities or all other poverty related issues. There are a wide variety of activities that can be considered social work and professional social workers are employed in many different environments but they all possess one common goal and that is â€Å"helping people†. 4)The concept of cultural pluralism emphasizes respect for diversity of values, heritages, customs, and lifestyles. We are interested in your experiences with people from diverse populations. For each of the following diverse groups, describe how you have worked with each. If you have gaps in your exposure to diversity, what is your plan to broaden your effectiveness to work respectfully and effectively with each of these populations? a)Ethnicity (race, culture) – I have worked with many different ethnicities and cultures in several way. I have worked with different ethnic groups at work, school and everyday life. As a minority, I was raised to treat everyone how I would like to be treated so outside of their physical appearance I look at everyone as my equal. I have different ethnic backgrounds in family which does not seem to be uncommon at all in these days and times. I believe that different backgrounds and cultures is what make our world so beautiful and diverse. b)Spiritual tradition different from your own – Although I don’t understand all of the different spiritual traditions and backgrounds, I definitely have worked with different ones at one time or another. I have dated an individual with a different spiritual background than myself and I learned that although we may have worshiped in different ways; we worshiped for the same purpose. I know that this may not be true of all spiritual backgrounds but I feel that it is important to respect each person spiritual preference even if I don’t agree with their values. I currently work for a hospital and in our registration process we ask each patient if they have a certain spiritual preference that they would like us to note on their chart. We ask this question not to be judgmental but to provide that option if the patient wants to seek clergy while hospitalized. c)Age – I have worked with a variety of ages throughout the year. Currently I work with a wide variety of age groups. I work in a laboratory and there are both older and younger age groups. Our younger employees respect the older employees because we have learned a lot from their experiences. I, personally, have never been discriminated against because of my age, as far as I know, and it does not seem to be a major issue from my experiences. I have also worked over a lot of juveniles in a correctional facility setting. I found this job to be quite challenging at times because these individuals required a lot of attention and redirecting. However, the experience within itself was priceless. d)Disability – Working in a hospital setting has allowed me to encounter a lot of patients with several different disabilities. Watching these patients struggle with things that the average human being might take for granted is a mind-blowing experience within itself. Seeing and hearing these individuals talk about their disabilities has made me become more appreciative of the little things in life like walking, driving, talking, working, being able to dress and bath myself, etc. Although working with people with disabilities can be disheartening, it is also very rewarding because it makes you feel really good to be able to assist another person in need. e)Socio-Economic – I have worked with people with different socio-economic backgrounds or statuses because I have experienced different socio-economic statuses. Both of my parents came from family households containing at least 6 or more children and as a result neither one of my parents had much, economically, as a child. My parents got married and started a family at a young age so as a esult I was raised on a lower socio-economic status then some of my peers. Living in a time where new technologies are developed constantly and wealth and greed are at an all time high, I am constantly striving to achieve more. However, I know to achieve more wealth or higher socio-economic status one must lay a strong educational background foundation which is why I would like to further my education by achieving a M asters Degree. f)Sexual orientation – Sexual orientation is usually divided into 3 groups: Heterosexual, Homosexual, and Bisexual. We live in a time where all three groups are becoming more predominant, especially homosexual and bisexual groups. Regardless of my sexual preference I feel that it is important to respect individual’s decision and not to judge them by it. As a phlebotomist I have to draw all patients regardless of their sexual orientation. I do not treat homosexual’s any different than I treat heterosexual’s when taking precautions against exposures. Actually I was trained to treat all patients as if they had a communicable disease to lessen my risk of exposing myself to contaminants. I have also worked around individuals that outwardly discuss their sexual preferences and I don’t think that they should not discuss it if it is not considered the â€Å"norm†, however I feel that all sexual orientations should be able to express themselves as long as it’s considered appropriate conversation considering the environment. 5)When social workers are in a situation where they must choose between two relevant, but competing choices, and where each choice may have an undesirable consequence for the parties involved, this is called an ethical dilemma. Describe an ethical dilemma you have experienced. Discuss your decision-making process and factors which contributed to the ultimate outcome. Please protect confidentiality, and DO NOT reveal names of individuals or organizations. I worked for my previous job for more than 7 years as a phlebotomist and I gained a lot of training and insight through this experience. With the economy becoming so bad my employer was having to cut back so they had hiring and wage freezes. I was working without insurance because the hiring freeze would not allow me to change my status from PRN to full time so that I could receive benefits. Suddenly, the hospital that I was working for through my employer decided not to renew their contract with my company which had my department in fear of unemployment. The hospital decided to open up their own laboratory and hire their own staff. This had a great impact on my employer because it was a great financial loss for our company which meant more possible cut backs. I was forced to make a difficult decision because I had a lot of experience with the company I was employed for but I needed benefits and the hospital was offering full time status plus benefits. Due to the short notice my current employer was insuring us that if we left them to work for the hospital that we will not be allowed to return there for employment. Do I stay or do I go was the question I would ask myself over and over. What if things didn’t go well with this new laboratory? How long will the hiring and wage freeze last? After a few months of deliberating I finally chose to work for the hospital. I thought this would be a great opportunity for me and I would be able to receive the benefits that I desperately needed for myself and my child. As of now, I have not regretted this decision. Our laboratory is a success and I am currently receiving the health benefits that I was seeking. I make a lot more money than I did with my previous employer and I also receive bonuses, vacation time and holiday pay. This ethical dilemma turned out in my favor after all and I have no desire to return to my previous employer. 6)Social work is a profession that has considerable emotional demands on the practitioner. How do you handle stress and what coping skills do you anticipate using as a competent practitioner? I handle stress the best by remaining calm and focused so that I can think clearly and make good decisions. I like to reflect on what I think is causing the stress and figure out the best way possible to minimize that stressor. As a competent practitioner in the social work profession I plan to have stressful situations therefore I’m not surprised or caught off guard when they occur. I will remain calm and level-headed as much as possible so that I can provide what is necessary. Through my experience I have noticed that people react better to individuals that are calm, confident and in control. People feel a lot safer when they are in the hands of a profession that is in control of the situation and that knows how to remain strong but sensitive to whatever the circumstances may be. 7)Graduate school provides learning opportunities that require an investment of time and energy. Plan to spend an average of 36 hours per week on homework for a full-time load of four courses. In addition, three semesters of field practica require approximately 20-24 hours per week. Discuss why you are prepared to attend graduate school at this time in your life/career. Please describe plans that you are making to adjust your personal and professional life in order to successfully participate in: a)The coursework, class preparation and assignments. Academic pursuits require approximately 9 hours a week per class. b)Two separate field practica of approximately 20-24 hours per week for 3 semesters. These practica must be completed at practicum agencies during daytime hours; rarely do practicum sites offer night/evening/weekend hours. It has been 6 years since I graduated from college after completing my bachelors and I have now decided that I am ready to go back to college to receive a masters degree. Since relocating back to my hometown I have had trouble finding a job in my major, Criminal Justice, and would like to expand my knowledge by returning for a Masters Degree in Social Work (MSW). As a single mother of two children I plan on making a lot of adjustments in order to make this work out for me. I am currently working full-time, 40 hours or more a week, on dayshift so I don’t have to adjust my hours for this program but more or less the amount of hours so that I can focus and have time to complete my assignments. )My children are enrolled in school and daycare so I plan to do a lot of the homework during their school/daycare hours to prevent distractions. I also anticipate a lot of late hours of studying beginning after I lay my children down to sleep at night. My biggest goal is to prevent and form of procrastination from hibernating within myself. I want to stay on top things so that I am not cramming and falling behind in my classes. Organization is also an import ant goal during this endeavor. Remaining organized will prevent me from missing assignments, due dates and all other important factors that may apply. b)The most difficult challenge I am facing during this program will be the field practica of approximately 20-24 hours per week for 3 semesters. I am concerned that financial constraints may develop during this period of unpaid work. Therefore to prepare for this challenge I am currently saving as much money as possible while working full-time now. I want to be able to be focused on my practica and not financially stressed while trying to concentrate on my studies. I also plan on applying for financial aid so that I can receive assistance to help pay for my living expenses or room and board. I was in a similar situation when I did my internship for my bachelors program except for that required 40 hours a week of unpaid time. I successfully completed that task through the methods mentioned previously so I’m confident that everything will work out with this program. When I was a child my parents would always use this quote: â€Å"Where there is a will there is a way† and since I am very much willing I know that my faith will guide me the entire way.

Peer Mentor

In this quarter, being a peer mentor has a great impact to me, especially with the fact that the minute that I got is all international student from another country, like China, Korea, and Vietnam. At first I think mentoring people in the age range between 16 until 17 will be a really hard and tough Job, because people at that age tends to think that they know everything and usually refuse to receive a commentary or advisory from another people.They tend to do whatever they want without thinking about the consequences and sometimes very hard to approach because they think hey know everything best for them and keep everything themselves. In fact all my minute are easily approachable and very fun to have chat with. At the first meeting most of them are a little bit shy to ask or to talk about their personal problem, but as time goes on they become really talkative and tell me everything that they think I would like to know, for example their grades, their living situation, etc.They sha re everything without I have to ask or insist them to tell me about something, which I think is very good and far beyond my expectation. As a peer mentor, I learn a lot about my minute culture and their characteristic. Furthermore, I learn how to be responsible for them and try to be a good role model for them, by being active in class and do all the homework far before its due.In conclusion, being a peer mentor this quarter Is really fun for me and have a lot of positive effects towards me, I know more people, learn how to communicate with people which Is not from my home country, learn how to approach people, and learn how to manage my time, which I think Is very Important for me, especially to be a person which is not only excel In grade but also have a good relationship and willing to serve and help other people.

Improvement Interpersonal Communication Research Proposal

Improvement Interpersonal Communication - Research Proposal Example In recent years, some researches have been done to know the importance of bedside nursing handovers on the health of patients but there exists the need to examine the benefits and challenges of bedside nursing handovers. This study proposes to (1) identify the benefits and challenges associated with bedside nursing handovers and finding ways to overcome the challenges (2) determine the impact of patients’ involvement in preparing handover for nurses. Previous researches have been unable to get an insight into the factors that affect the preparation of handovers. Moreover, there is also less emphasis on the importance of patients’ input in the provision of best medical care to patients. The goal will be to come up with some suggestions to make improvements in the bedside nursing handovers. Moreover, the study is also aimed to encourage people to join bedside nursing profession because of its influence on the well-being of whole society. Research Question The research que stion for this research will be: ‘what are the benefits and challenges in the right implementation of bedside nursing handovers and what can be done to overcome the associated challenges’. Significance of the Problem/Issue to Nursing and Midwifery The issue of bedside nursing handover is of considerable importance in the field of nursing and midwifery. Without handover, nurses cannot guarantee flawless and safe provision of medical care to patients because oncoming nurses require pertinent information to start doing their job properly. Similarly, bedside handover also ensures the ongoing confidentiality of the medical records of patients. In midwifery, the issue of handover becomes even more critical because pregnant women need... The results of the study will determine the impact of bedside nursing handovers on the treatment process of patients. The results will also help the researcher in knowing the challenges that new nursing professionals usually face in the presentation of nursing handovers. Moreover, the use of social websites will not only promote voluntary participation but also it will save time and money of the researcher. This report makes a conclusion that the reason for why bedside nursing handovers have been an issue of concern for a long time is related directly with the associated benefits if implemented properly and perceived negative outcomes if not presented with due care. The importance of studying the challenges that nurses usually face in bedside nursing handovers cannot be neglected in any case because they play the role of hurdles in the provision of best available care to patients. This is the reason why this research will mainly be focused on the difficulties that nurses face when they communicate with other healthcare professionals for handovers, as well as when they prepare the recommendations in accordance with the information available to them from treatment charts and plan of care. Prior researches have not been able to identify such challenges, as well as the programs that need to be implemented to overcome these challenges. The results of this research will be helpful in getting a detailed insight into the challenges which will help nursing professionals and medical institutes in dealing with the issue effectively.

Business Model Canvas Report Essay Example | Topics and Well Written Essays - 1000 words

Business Model Canvas Report - Essay Example My business model will target smartphone users with a hardware dongle attached to the smartphone and an app to analyse results from the dongle. This business model will target the two smartphone manufacturers based on market share, Samsung and Apple. In the US where I focus primarily, shipments of the above smartphones represents about two-thirds of total market share. This is coupled with the high costs of traditional glucose measuring devices provides relevance for my business idea. In the development of the business model, I have identified key partners that I will be working with. These partners are critical for the success of my business model. I will work with endocrinologists who treat diabetes. They will work from the Mayo Clinic Division of Endocrinology, Diabetes, Metabolism and nutrition research. I will also seek membership in the American Diabetes Association. My business model will also require 15 diabetes patients in different age groups on whom testing will be done. I will also team up with endocrinologists to survey patients. In the development of the app, I will target the two market leaders in terms of market share. Apple through the iOS developer program for Apple iOS app store and Samsung for the Android Marketplace. I will also be working with MedSpark LLC that specialises in FDA submissions, medical coding and design development. Eventually though manufacturing will shift to Turkey to take advantage of low price points. The medical professional I am going to work with will mainly aid in trial conducting and together with the health organisations and the patients, they will help in product promotion. The smartphone manufacturers will offer legal guidelines in terms of copyrights and will actively take part in marketing. The partners will have key activities that they will undertake to ensure the success of the model. They will validate the production of the app. They will also provide the necessary

The obstacles to work at home and telecommuting programs Essay

The obstacles to work at home and telecommuting programs - Essay Example Most employees would of course want to hire people they see in person to make sure they are capable for the job and that, they are trustworthy. Trust is an issue in telecommuting programs. In relation to the aforementioned problem, employers are also concerned about collaboration among employees. Since they are not able to see the employees, employers are worried that in times of troubles, as it is a natural thing that arise in companies, the employees could collaborate against the company. This is a difficult situation for telecommuting in contrast to the traditional work programs wherein employers can easily settle issues that arise and control further damage to the company because they can easily determine the cause of the problems and the solutions to them. Whereas, in telecommuting, the resolution can prove to be difficult because the employees who caused troubles are difficult to determine and deal with. Despite these obstacles, the modern world demands more telecommuters so that most employers can do nothing but take the risks and find out more remedies to at least limit the negative consequences of

Geothermal and Air Source Heat Pumps Essay Example | Topics and Well Written Essays - 1500 words

Geothermal and Air Source Heat Pumps - Essay Example It has become the need of the day to consider replacing the gas boilers and fossil fuel burning oil with some other heating systems. It can be done either by supplementing traditional energy generating systems with solar photovoltaic technology or super efficient solar thermal or by replacing current systems with efficient heating systems, such as, geothermal and air source heat pump (The Energy Conservation Group 2013). In this paper, we will discuss the advantages and disadvantages of the two systems when being used to provide a heating system in a new home. We will start by exploring the technical characteristics of the two systems and their efficiency in providing both heating and hot water for a typical family home. 2. Alternative Heating Systems The alternative heating systems to be dicvsussed in this report include geothermal heating systems and the air source heat pump. Let us discuss the technical and oprational charactistics, advantages, and disadvantages of both of these s ystems. 2.1 Geothermal Heating Pumps The purpose of geothermal heat pumps is to extract heat from the ground and use it to heat radiators, air heating systems, and the temperature of the water. â€Å"The heart of a typical geothermal system is a ground-source heat pump that cycles water through an underground piping loop† (Henkenius 1998). ... Geothermal Heating and Cooling Retrieved from http://www.waterfurnace.com/how-it-works.aspx In geothermal heating systems, there is a loop of pipe buried under the soil which has fluid in it that absorbs the low temperature from the ground. The fluid, after absorbing the temperature, passes through a compressor which serves the role of increasing that temperature. The increased temperature heats water which can be used for household purposes. The ground-loop fluid, after increasing the temperature, goes back to into the soil to absorb more ground energy. In this way, the geothermal heating pump continues to produce hot or cold water. Usually, the loop is almost a couple of meters deep and the structure is flat or coiled in trenches. However, when the space is less, it can be installed in a vertical position down into the ground. In this position, the depth of the loop is about 100 metres for homes (Energy Saving Trust 2013). Geothermal Heat Pump Retrieved from http://www.geothermalad vantages.net/ A geothermal heat pump is different from a conventional heat pump in that it does not need to create heat to change the temperature of water, rather it uses soil heat for the cause which not only reduces the use of energy but also reduces the cost. Geothermal heating pumps use even and stable heat of earth to change the temperature of water. In winters, they are used to raise temperature of water, whereas in summers, they are used to decrease the temperature in accordance with the earth’s temperature. It is the constant temperature of earth that makes geothermal heat pumps work efficiently for homes. Although they are somewhat more costly than regular heat pumps as far as installation costs are concerned, but they can produce almost 25 to

Frankenstein Essay Example | Topics and Well Written Essays - 1000 words - 2

Frankenstein - Essay Example He said, â€Å"the passion caused by the great and sublime in nature is astonishment, and astonishment is that state of the soul in which all its motions are suspended, with some degree of horror.† In other words, rather than being exclusively something that can be considered beautiful beyond description, Burke suggests that it is instead that element that fills the mind so compellingly with the object under consideration that the mind cannot consider any other ideas or thoughts, nor can it come to any adequate conclusions regarding the object that it the main subject of consideration. Working on Burke’s concepts of the sublime, one can quickly recognize it within Mary Shelley’s novel Frankenstein, particularly in Chapter 10 where Shelley explores both the Romantic conception of the sublime as overwhelming beauty as seen in nature and Burke’s idea of the sublime as something so overwhelming to the mind that it results in a horror that cannot be overcome by rational thought. The chapter begins with Victor’s escape into nature as a means of attempting to overcome his depression and guilt regarding Justine’s death. In this escape, Shelley uses the Romantic conceptions of the sublime as an overwhelming sense of beauty and universal connection through the forces of nature. While this is still imbued with a sense of greatness beyond the understanding of the human mind, this is not necessarily the direct and immediate experience of horror depicted by Burke. Shelley describes the scene thus: â€Å"The abrupt sides of vast mountains were before me; the icy wall of the glacier overhung me; a few shattered pines were scattered around; and the solemn silence of this glorious presence-chamber of imperial Nature was broken only by the brawling waves, or the fall of some vast fragment, the thunder sound of the avalanche, or the cracking reverberated along the mountains of the accumulated ice, which, through the silent working of immutable

LAW FOR BUSINESS Assignment Essay Example | Topics and Well Written Essays - 1250 words - 2

LAW FOR BUSINESS Assignment - Essay Example In general, compensation for economic loss resulting from damage to property can be recovered. As such, it is difficult to clearly distinguish between pure and consequential economic loss. This was demonstrated in Spartum Steel and Alloys Ltd v Martin &Co, wherein, the defendant had by inadvertence caused damage to an electronic cable in the plaintiff’s factory. The outcome of this act was a reduction in profits, and a general delay in the functioning of the factory. The court while awarding damages for the pure economic loss caused, rejected the claim for general damages (Speaight, 2009, p. 23). The compensation was with regard to the economic loss that was the direct outcome of the damage to property. The floodgates argument has several features. One of these contends that allowing recovery for pure economic loss in some instances would result in a plethora of lawsuits, which would effectively diminish the functioning of the courts. Furthermore, the imposition of widespread liability would unfairly and disproportionately burden a defendant. In addition, the defendant would be hard pressed to assess his potential liability on causing damage to the effects of a primary victim (von Bar, Drobnig, & Alpat, 2004, p. 124). The number of secondary loss sufferers becomes indeterminate and depends on all those who have an economic interest in the primary victim’s property. ... 19). On several occasions, the floodgates argument has been employed, in order to restrict liability. Thus, the House of Lords admitted this argument in Majrowski v Guys and St. Thomas’s NHS Trust. In this case, it was held that an employer could be deemed to be vicariously liable for an employee’s breach of the Protection from Harassment Act 1997. Moreover, in Conn v City Council of the City of Sunderland, the Appellate Court ruled that classifying an act as harassment would depend upon the place and context in which it had taken place. Consequently, it dismissed the plaintiff’s claim of injury as the language employed by the supervisor had been what was commonplace in that industry. In the case of Weller v Foot and Mouth Disease Research Institute, the inadvertent release of a virus from the defendant’s institute, resulted in a near epidemic of foot and mouth disease among the cattle of that area. As a result, the farmers in that area had to slaughter th eir cattle, and auctions could not be conducted. The auctioneers made a claim for damages. In its ruling, the court held that the auctioneers had merely undergone an indirect financial loss, and were therefore not eligible to claim damages (Harpwood, 2008, p. 87). Thus, the floodgates argument has been successfully contained by the judiciary. This is evident from the ruling in the above cited cases. Question Two: Extent of Accountant’s Liability to Non – Clients An accountant’s liability, with regard to clients and non-clients was determined through the judgement of the courts in the following cases. A negligent misrepresentation, despite being honest, can result in a claim for damages. This holds good, even if there had been no contract

The Concrete Era of Boston City Research Paper Example | Topics and Well Written Essays - 1250 words

The Concrete Era of Boston City - Research Paper Example He started it with tax reforms and initialized various measures like the Freedom Trail Project to improve the relationship with locals. But, many challenges still remained as Boston was one of the oldest municipalities in the United States. Real reforms started to take place during the period of John F. Collins who followed Hynes. Several big architects like Le Corbusier and Charles Luckman started to work on various projects in the city. The Prudential Center was the first building to be build during the Hynes, Collins period using glass and steel mainly. Everybody expected the other buildings to follow the same pattern. But surprisingly, concrete considered as an ugly material by many took over the architecture of the city completely. The Government Center and the Boston City Hall built in 1968 was described as "one of the handsomest buildings of the time" by New York Times. I. M. Pei who constructed it designed it in such a way it had room for all administrative offices under one roof. The design for the City hall was selected though an open competition. The design of the Hall was so modern that it evoked many protests from the local architects as well as various other people who felt it did not suit the city's historical importance. The winner Gerhard Kallmann, Noel McKinnell, and Edward Knowles used concrete to create an authenticity for the building. The City Hall was simply described as "Mycenaean or Aztec overtones" by Walter Muir Whitehill. Most of the City Halls major designs like the concrete structures which doubled as sunscreens and top huge overhanging were Le Corbusier's idea (S. Southworth & M. Southworth, 2008). This concrete structure re-defined the Boston's face in the... This "The Concrete Era of Boston City" essay describes how the city and its "Concert Chapter" has changed with the times. The Prudential Center was the first building to be build during the Hynes, Collins period using glass and steel mainly. Everybody expected the other buildings to follow the same pattern. But surprisingly, concrete considered as an ugly material by many took over the architecture of the city completely. The Government Center and the Boston City Hall built in 1968 was described as "one of the handsomest buildings of the time" by New York Times. I. M. Pei who constructed it designed it in such a way it had room for all administrative offices under one roof. The design for the City hall was selected though an open competition. The design of the Hall was so modern that it evoked many protests from the local architects as well as various other people who felt it did not suit the city's historical importance. The winner Gerhard Kallmann, Noel McKinnell, and Edward Knowle s used concrete to create an authenticity for the building. The City Hall was simply described as "Mycenaean or Aztec overtones" by Walter Muir Whitehill. Most of the City Halls major designs like the concrete structures which doubled as sunscreens and top huge overhanging were Le Corbusier's idea (S. Southworth & M. Southworth, 2008). This concrete structure re-defined the Boston's face in the architectural world. Several new buildings started to appear using concrete. Nearly one hundred and fifty-four mega structures were erected in between 1950 to 1970.

Leadership of Mustafa Kemal Ataturk Term Paper Example | Topics and Well Written Essays - 750 words

Leadership of Mustafa Kemal Ataturk - Term Paper Example A real leader is capable of doing different tasks guided by his vision and reason coming from the historical experience. To make it plain, â€Å"leadership is the result of a complex set of interactions among the leader, the followers and the situation† (Cited in Byrne 20). Thus, a leader follows the most optimal way to succeed paying much tribute to his environment and the focal goals in mind. There are no leadership perspectives without goal-setting and planning elaborated by a leader. On the other hand, it is vital to touch upon the types of leadership and the notion of an effective military leadership. The question is that the efficiency in the way a military leader follows comprises a global perspective along with the national ideals. There should be a detailed understanding of what the nation longs for and why such a problem stays unsolved. Byrne identifies effective military leadership as â€Å"the ability to inspire others to willingly participate in the achievement o f a shared vision set out by the leader and to assist them throughout that transformational journey† (25). Hence, these solitary traits seem to be apparent in Mustafa Kemal Ataturk. First of all, he was a leader able to make a significant change against the Muslim perspective. By establishing the National Assembly in Turkey, he gained support of the Turkish majority in turning Turkey into a secular nation-state (Polelle 44). It was one of the first steps toward modernization throughout Turkey. Second, Ataturk broke the ice of the misconception in a larger Turkish society. He was successful in his leadership skills due to the fact that he possessed all types of transformational leadership evident in his â€Å"vision, courage, rhetorical skills, determination and integrity† (Byrne 25). This is why every single step he did toward progress in providing reforms was more than just a breakthrough. It gave grounds for further modernization and constructive development of Turkey . Secularization and improvement in education were the two main goals of Ataturk’s mission. The thing is that the reforms were aimed at the following prospects, namely: secular governance, the replacement of Arabic script with Roman characters, monogamy, creating an industrial infrastructure, opening three western-mode state universities, establishment of a civil code in accordance with the European norms and standards (Reisman 7). These reforms were hard to implement without keeping a strict eye on their execution. Today, there is hardly a national leader to complete all these reforms within a short span of time. To say more, Ataturk believed that a republican idealism would become a new civic religion for Turks (Hanioglu 182). His intellectual capacity made him believe in that Turkey may reach the new heights in its overall development once the religious views on governance came in place. The moral side of the question was at stake. Mustafa Kemal was aware of that and could wait for some time to make Turks share the idea of republican idealism versus solely religious construct. Here, his rhetoric and courage complement his vision at the outset and ability to integrate toward new dimensions of national development of Turks. This is why he managed to create a new nation of Turkey based on the most progressive principles of civilian life. The authority of Mustafa Kemal Ataturk is too significant for every Turk, as he dared to transform â€Å"

Urban Area in Hong Kong Essay Example for Free

Urban Area in Hong Kong Essay An Infant becomes elderly as time flies, buildings also do. According to the annual report of the Urban Renewal Authority, there’re 18,000 of buildings over more than 30 years in Hong Kong. All 3600 buildings are in poor conditions. To reverse the urban decay is race against time, redevelopment work is then necessary to carried out in Hong Kong by replacing old buildings with new. In recent years, the Urban Renewal Authority has adopted the concept of sustainable development in order to balance social, economic and environmental impacts on the redevelopment process in Hong Kong. How does it overcome the difficulties in these aspects? We’ll mainly describe them in the following paragraphs with evidences. Environmental The Urban Renewal Authority has been implementing an environmental- friendly and sustainable development in enhancing the built ambiance in urban areas. Vision City and Mount Davis 33 are the typical examples, whose vertical greening developments have been well adopted. The two projects have rewarded the platinum standard certificates by the HK-BEAM Society in recognition of the environmental features in 2006 and 2007 respectively. After the redevelopment of the Vision City, about 8,000 square feet of such vertical greening will be formed by the 40,000 plants. In addition, appropriate and sustainable environmental provisions are made into the construction of joint venture developments of the Urban Renewal Authority. After the application of the green features such as High Thermal Performance Structural Fabric, Renewal Energy Lighting System, and Grey Water Recycling System, Lee Tung Street’s carbon dioxide emission has reduced 23%. Mr. Cheung, the URA Chairman stated that â€Å"this reduction in the projects carbon footprint is equivalent to about 170,000 trees. Why it can reduce such a large amount of carbon dioxide? Let’s take a look of E-glass, an example of High Thermal Performance Structural Fabric, which can reduce the overall cooling load and heat island effect by reflecting 48% of solar energy outwards indoors. For another example which is the Renewal Energy Lighting system, it uses the mixture of street lamps and electronic sunlight collectors to let the street look shinier. Also, there will be less changing the light bulbs daily and for the lighting system; it is use of sun sensor and optical fiber to make the lighting system more environmentally friendly. For the example on Low lighting power for common areas such as the front of the house, when no one is in that particular area, the lights will be switched off automatically. On the other hand, when people entered a room, the lights will be turn on because of the light sensor. Therefore, the Urban Renewal Authority has been developing a green, modern and environmentally-friendly showcase for the renewal areas. Conclusion In conclusion, the urban redevelopment has improving residents’ living standards, promoting a sound economy, and also creating an environmentally-sustainable urban environment in Hong Kong through the redevelopment. One-day success is not a victory. To maintain sustainable redevelopment for Hong Kong cannot only rely on the Urban Renewal Authority, but also government support and everyone’s participation.

Analysis Of The Industry: Porters Five Forces

Analysis Of The Industry: Porters Five Forces After the three decades of the war ended the political situation in the country is stable and the current government enjoys 2/3 of the majority of the parliament and president remains the most popular person in the country. But the political turmoil surrounding the Middle East and Iran affecting the local export market since most of the tea products were export to the Middle East market. Also, the economic sanctions impose by the United States and the European Union on Iran affecting the local export market. 2.2 Economic Environment The fluctuating exchange rates are affecting the local producers since most of them import the raw material from China and India and produce their main products. The world economic downturn affects the local economy. The opening of the new port and expansion of Colombo port will bring more vessels to the Colombo port. This will definitely increase container volumes to the country. 2.3 Legal Environment The government has introduced a system to regulate the shipping and freight forwarding industry in the country. All shipping and freight forwarding agents must register with Merchant Shipping department. Where they will categorise to two separate groups and issue licences. This is renewable yearly. 2.4 Technological Environment The Sri Lanka customs department has introduced the new EDI (electronic data interchange) system to update shipping manifest through the entering in to customs department website , which will benefit the industry where cost and time of the forwarders will be saved .previously the manifest were submitted by manually and separate person should allocate to do the job. Also this will help the accuracy and duplication of work. 3 ANALYSIS OF THE INDUSTRY THOUGH PORTERS FIVE FORCES 3.1 The Threat of new entry In the Sri Lankan freight forwarding industry the threats of new entry is rather high because there are no legal requirements other than registration as a company with register of companies. Any one or any party can enter in to the industry with only requirements are recognition in the industry, business contact and Agent network with minimum capital can easily enter in to the industry . The new entry enters in to the market will be burden for the existing freight forwarders in the market. The industry is already overcrowded with so many players completing for slow growing market and everyone have to share the existing customer base with new entry. The entry barriers to the market can be arisen due to economies of scale when the new entrant does not have the volume advantage at the start of the business. Another barrier is the new regulation by the government which comes under the Merchant Shipping Department. The forwarders must have the licence to carry out the business with in the local Market. 3.2 The Treats of Substitutes The substitutes service can be provided by the carriers and air lines by way of value additions or part of the supply chain to the customers. Ware these carriers can provide additional services like warehousing, transportation, inventory control etc. The Maersk the world leading carrier has started their own arm to provide the additional value added services to the customers by in the name of DAMCO international .this will surely make the adverse effect on the current forwarding market in the country. 3.3 The Bargaining Power of the Buyers In the Sri Lankan freight forwarding market the bargaining power of the buyers are very high. when compared to other markets in the world county have very small import and export market in year 2011 countrys export containers were around 260047 and imports containers were around 487901.other than forwarders the main carriers are also competing to get the business direct from the customers. The freight forwarder has to convince the buyers and must offer more value for the money. Due to high completion and small market the buyer power high within the industry. 3.4 The Bargaining Power of Suppliers The suppliers for the freight forwarders either shipping lines, airlines, ware house provider or Logistics Companys provide services to the freight forwarders. In Sri Lanka the shipping lines and air lines are dominating the market .if other than the freight forwarder has large volumes they can bargain with the shipping lines and air lines other than that the bargain power of the suppliers are very high. 3.5Competitive Rivalry among Existing Firms As per the merchant shipping department there are 296 freight forwarding companies operating in the local market and there is also other freight forwarders operating in the market without licences. There is high competition among the forwarders since the export market is only expand around 6% in year 2011and import market did expand by 17% when compared to 2010as mentioned by the Sri Lanka Freight Forwarders Association (SLFFA).in the industry there are lot of equal size competitors in the market competing for the same market share will resulting intense competition within the market .and there are few major size competitors competing in different sectors of the market .most of these competitors complete in the appeal and tea sector since those are the most exported commodities in the country. CONCLUSION When analysing the five force frame work in the freight forwarding industry in Sri Lanka there is little information about the individual performance of the rival organisation. And there is no ranking system to identify who the best company is providing the forwarding services in the industry. And there is lack of understanding among competitors within the industry about the growth and there is no growth forecast within the industry. When analysing the above finding there are lot of competition in the market for sea freight export since the market is very small compared to the countries. Most of the freight forwarders concern about the full container cargo (FCL Containers) in market and less about the loose cargo load (LCL) and multi country consolidation (MCC). 4. VALUE CHAIN ANALYSIS 4.1 Primary Activities 4.1.1 Inbound Logistics When comes to the export of goods organisation provide transport from shippers place of production to the organisations ware house. Fumigation, obtaining relevant certificates for the export purposes is other value added services. In the import sea freight communication with relevant shippers in the various destinations, picking up the relevant goods, storing in the ware houses in the relevant destinations till it ships to relevant destination. 4.1.2 Operations In sea fright exports the operation is stuffing the relevant cargo inside the container according to the stuffing plan. In this case the Cargo must be stuffed to the container without any damages and relevant cargo must be send to the relevant containers accordingly. And should send to the relevant ships accordingly. In Import Sea cargo must be DE stuffed accordingly. 4.1.3 Outbound Logistics When is come to the import shipments after receiving the goods to the Colombo port the organisation must issue the relevant documents to the relevant consignees to clear the goods from the relevant ware houses operated by the Sri Lanka ports authority. Also tracking down the cargo from the various ware houses. 4.1.4 Marketing and Sales Promoting sea freight business with relevant rate to the direct and cooperate customers, overseas agents and shippers with value added services are the part of the sales and marketing 4.1.5 Services Tracking the customers cargo till its deliver to relevant parties, issuing Delivery orders, Bill of ladings, surveying for the damage cargo and issuing relevant letters to obtain the insurance claims and sending arrival notices some of the additional services provided by the company. 4.2 support activities 4.2.1 Technology Development The firm provide tracking system to all their customers to track their cargo through new innovative system .using this system customers can see where their cargo are currently lying on or which vessel the shipments are on and time this shipments will be delivered to the destinations. 4.2.2 Firm Infrastructure and Human Resources Management The firm has a good reputation among the customers. The organisation poses a good customer centric culture. The MIS support the innovation and responsiveness to the customer needs. 5. THE SOURCE OF COMPETITIVE ADVANTAGE THROUGH ONION MODEL THE GOOD ONION MODEL 5.1.1 The Agent Network The organisation poses a worldwide agent network .the organisations has 40 associate offices in 13 countries and cargo ships to over 120 countries reaching more than 1200 destinations worldwide which unmatched by the local competitors . 5.1.2 Superior Rate Structure Cost Leadership in LCL Market The organisation offers the most competitive rate in the LCL cargo sector in the market and most of the other freight forwarders in the market co-load their shipments with company since they do not have the capabilities match the rate offered by the firm. 5.1.3 Leading Multi Country Consolidator The organisation is the innovator of the large scale of operations of the multi country consolidation among the competitors. Firm is the leading MCC to Indian sub-continent. 5.1.4 Innovative Cargo Tracking System The customers can track their cargo through the system only the have to do is enter the bill of leading numbers to the system and will able to get the full details about their cargo 5.1.5 Customer Centric Culture The organisation is fully focused on customers needs and requirements. Organisation have separate department focusing the customer care and even has customer complaint line which is first for the Sri Lankan freight forwarding industry. 6.THE BAD ONION MODEL 6.1.1 Parochial Top Management Mind Set Even though the organisation very centric towards the customers and customer need they are not much focused on the developing business to the next level or stepping up for the next level. They poses very narrow set of business vision for the company and does not want step outside the comfort zone their currently in and change the current business dynamics. 6.1.2 Employee Engagement The organisation lacks the motivation to achieve its goals .where employer wants employees to do their best work and drive the organisation towards its goals. To do that employer must engage with the employees and find the ways to get more from the employees other than the primary work set they have been assigned to do . 7 THE SWOT ANALYSIS 7.1 Strengths of the Organisation 7.1.1 Agent Network As mentioned earlier organisation has good agency network around the world. Using this network firm can import and export any cargo according to the customer requirements. 7.1.2 Rate Structure Since the firm operates most parts of the world with various agents organisation can offer the cheapest LCL rate in the market. Most of the agents the firm work are the market leaders in those destinations and they have the lowest tariff with in that particular destination .with the collaboration with them organisation can offer the best rate in the market. 7.1.3 Transhipment Cargo Volume The Colombo port is a strategic transhipment point in the world. So most of the cargo to Europe from Indian sub-continent tranships through the Colombo port and most of the European Cargo to Indian sub-continent tranship through Colombo port. Large numbers of agents send their transhipment cargo to consolidate in Colombo and deliver to the various destinations. 7.2 Weaknesses Of the Organisation 7.2.1 Working Capital Inadequacy The firm always works with the thin profit margins with credit to the customers sometimes with low volumes will create a loss situation where it will affect the working capital requirements of the company. The other scenarios is there more imports to firm than exports and the firm has to pay to the agents and should provide credit to the customers this will also create working capital inadequacy. 7.2.2 Human Resource Management The firm not very keen in developing good human resources management process .this will lead to the less employee engagement and will hinder the achievement of organisations goals through performance. 7.3 External Opportunities 7.3.1 Development of Colombo and Hambantota Port The development of Colombo port efficiency and increase of the handling of the containers will affect the industry also opening of the new port in Hambantota will increase the vessel calling specially the car carriers are promoted in the new port. Expansion of the Colombo port to will attract more vessel to the port and will benefit the local industry by more volumes and less cost 7.3.2 Stable political Environment The ending three decades of the war and stable political environment will attract more investors to the country. The more investment comes and starts new business will create more imports and exports from the country. 7.4 External Threats 7.4.1 Weak Economic Development of United States and European Union The European Union and United States economic crisis were affected to the local garment and tea and other sectors badly and this crisis has been effected to the freight forwarding industry also the export market were grown only by 6% in last year. 7.4.2 Turmoil in Middle East and Sanctions to Iran One of the best export market for the country is middle East and Iran .the current turmoil in Syria, Egypt ,Libya has halted the export to those countries also the sanction by the US and EU to Iran also effected the industry . 8. THE VISION, MISSIONS, CORE VALUES OFTHE COMPANY The Colombo office uses the same vision statement as head office in Singapore. This is a border group with different SBUs and freight forwarding is a one SBU among other business units. Colombo office should have a different vision for its objectives. Modified vision statement for the firm would be TO BE A ONE OF LEADING FREIGHT FORWARDING COMPANY IN SRI LANKA WITH GLOBAL FREIGHT FORWARDING CAPABILITIES. The mission statement by the head office will be the mission to the company since to become the leading freight forwarding company in Sri Lanka the firm must move to the other sectors of the logistics to provide best value to the customer. 8.1 Core Values 8.1.1 Service Reliability Provide the best service to customers and to improve the service levels and consistently upgrade the service levels 8.1.2 Competitiveness To provide competitive freight rates in the market and pass any reductions possible to valued customers so they can keep their cost down to the minimum levels. 8.1.3 Customer Focus To understand the customers requirements and utilise the knowledge of the organisation to deliver quality, committed service to the customer 8.1.4 Teamwork As a reputed organisation it values the strength of an individual and combined together to deliver the objective of the firm 8.1.5 Quality The firm to ensure customers receive a standard of service which provides quality and assurance that can deliver time and time again. After analysing the firm performance trends for the year 2008/2009/2010/2011/2012the growth target was set. The average profit for the previous years is about 11% for the export and imports therefore the target was set as 13% of profit increase for two sectors. The target was set as 13% due to increase volumes and profit margins for the current year and previous year and expansion of Colombo port and operations in the new port will increase the volumes for next few years. Also political stability in the country and increase of forgin direct investment to the country will improve the economical growth. The target could not raise tan 13% due to the economic turmoil in the Middle East, US, EU these markets are still recovering and it will take more than three years improve the current crisis. 10. STRATEGY OPTIONS TO ACHIEVE THE GROWTH 1. The Ansoff Approach 10.1.1 Market Penetration Increasing the sales volume through new marketing recruitments, providing sales discounts to encouraging the customers to purchase more services, offering the best possible rates to competitors to attract their cargo to the company 10.1.2 Market Development Firm can enter in to the new market segments like Garment and telecommunication through supply chain management .Also can enter in to the alliance with Maldivian hotel trade to exclusively suppler of from various destinations. 10.1.3 Product Development Firm can combine their import and export business together and provide services such as imports goods from one country and export the same goods to an another country .bundling the products together and offering as a one product (freight, transport, packing ,entry passing together as one product ) 1.4 Diversification Firm can move in to a commodity markets where they can buy and sell commodities using freight services as base. 10.2. The Porters Approach 10.2.1 Cost Leadership Currently the firm provides the lowest cost in the market. Where firm cut the costs to the minimum and pass the savings to the customer with lower price .this help to attract more volumes to the organisation. 10.2.2 Differentiation The firm can differentiate their product and services more attractive than the competitor .this can be create through customer service, image of the organisation, faster services to one destination to another. 11. STRATEGY FOR THE GROWTH The firm to use hybrid strategy for the growth .the organisation need to penetrate in to the market using cost leadership and use the strengths to pursue opportunities. The firm currently have superior agency network and best rate structure using these strengths firm can pursue more penetration in the market to achieve the growth target set. Through market development using differentiation as a tool firm can enter in to the new local and overseas markets. Currently the group does not operate in Maldives and therefore firm can represent the group by opening up a branch office in Maldives. Currently Maldives have one shipping line and one freight forwarding company and the whole group has not promote the Maldivian cargo especially there is lot of cargo moving in to the hotel sector from Europe and china. Currently firm only offers few services such as freight, transport, packing and entry passing. This will limit the growth opportunities. Firm can enter into a new market segment using supply chain management. This will help the firm to tap in to the appeal industry which is one of the largest import and export market in the country. The growth target growth for the next 3 years is 13% increase of profit and volume. Through new product development firm can attract more customers and volumes to achieve the set target. Combining few product and services as new product and offering to the customers services like imports from one destination to other destination without importing the goods to Colombo will be a new product development to the firm Sri Lanka is world famous for its tea, rubber, coconut, cinnamon, cloves, nutmeg and pepper. The firm can concentrate on those commodities with advantage of knowledge on logistics can enter in to the commodity market as a diversification strategy Attracting more customers will increase the volume and with improved volumes firm can reduce the barging power of the suppliers and reduce the direct cost of the freight, transport and warehouse to improve the firms profit margins. 12. THE RESOURCE IMPLICATION To achieve the target growth organisation must control the administration, marketing, finance and cost of sales expense wisely. 12.1Human Resource Management Implications The growth target is only to be increased by 3% so the organisation will use the same work force to achieve the target except the marketing department. Marketing really need to hire few personals to enter in to the new markets and promote products. 12.2Capital Implications The organisation need to provide credit to the customers and will have to work on thin margins therefore there should be an initial capital injection required to ease working capital requirements. 12.3 System and IT Implications The organisations have to modify the current system since its runs with full capacity. Therefore adjustments should be made to the current system to accommodate more data inputs with different modules. Also need to develop modules for supply chain management and branch office monitoring and improved MIS. 12.4 Finance Department Implications The finance should gear up with knowledge of accounting and audit standards required for the new business units and should able handle the large debtor and creditors list and should able to manage efficient cash and bank balances to support the growth 12.5Ware House and Transport Implications The current ware house space has to increase to accommodate more cargo. Therefore the firm has to find more space or efficiently handle the cargo movement without adding more space. Also the transport providers will have to increase or transporters with large vehicles to hire. 13 HOW CHANGE WILL BE ACCOMPLISHED 13.1. Developing Momentum To achieve the target firm must develop a momentum inside the organisation. Then should communicate the aspirations and growth targets to the staff and align them behind the change required. Top management should come out from their shell and should lead the way. Management should engage with employees to get maximum out from them to achieve the set target. 2. Planing the Change Firm to break down the growth plan in to twelve months set milestones in to each month. What should achieve in the first month and should establish measures for success. Identifying key talent of the organisation and allocating and delegating responsibilities for planning and implementation to them. After every month the results to be reviewed extensively to find the results were achieved accordingly. If not preparing the contingency plan to fill the identified gap. 3. Top Management Leading the Implementation Top management must inspire other for the change required. Also they must communicate with the staff, stake holders, and customers about the change. Seeking early success will improve the momentum for the growth and motivate staff. Every step of the change must monitor, control, and review. Also they must prepare to deal with the unexpected turns in PESTEL factors and should plan for the continuous improvement till the target is achieved

Marketing and market entry strategy in india

Marketing and market entry strategy in india A market entry strategy maps out how to sell, deliver and distribute HMs products in another country such as India. When products and services are exported to another country, the strategy will define ways of obtaining contracts and delivering them in that country. If HM has decided to conquer the international market in India, it is opened to many choices. These options may include the cost, risk and the degree of control that the company will encounter in the country. In entering an international business, it is important that the management of the HM should be able to choose marketing entry strategies and carefully choose the product that the company will market in India. Exporting, is the simplest form of marketing entry strategy which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method. Due to technological advances, direct marketing is staging a comeback, leading to a relationship orientation. Moreover, since HM wants to be known globally, there are many other ways the company can choose from like joint venture or export processing zone. The management of HM may decide to choose the export strategy and include in their operation the specific channels to market their product. Relationship marketing has revolutionized the traditional marketing and has become the biggest paradigmatic shift in marketing practice in recent decades.It has not only changed customers to advocate by replacing customer satisfaction by customer delight but has also increased quality service offers that exceeds expectations. Similarly, it will open new horizons for HM. It will trigger the HM to introduce new products and services. According to Berry and Parasuraman (1991: 25) relationship marketing concerns attracting, developing and retaining customer relationships. Relationship marketing will provide HM with necessary selling approach to cope with various challenges, set by the modern market in India. Relationship marketing transforms single usage to multiple service usage and will strengthen HM by providing them the wherewithal with which they can carry out effective customer services in India. Nowadays, competition in fashion industry and demands of customers are increasing constantly. They demand for global fashion company like HM where there are provisions for an incentive to the customer. So, strong commitment to customer care, attraction and maintenance at all levels are the top priority of HM, while dealing with the customers. Relationship marketing will help HM to overcome these problems and make the sales procedures much simpler. Palmer (2001) enumerated the components of relationship marketing as being: a focus on customer loyalty and retention; long term orientation; tracing identifiable buyers; distinguishing different levels of relationship between the buyer and the seller; high levels of customer dedication; and service quality as being the responsibility of every employee. Relationship marketing will transform indifferent customers into loyal clientele and emphasizes on their retention. Customer retention is the means to delivering long-term profitability in H M. Customer relationships management focuses on customer retention, and customer retention is believed to be more profitable than customer acquisition. Dawkins and Reichheld (1990) found that higher retention rate leads to higher net present value of customers. The longer customers can be retained by HM, the more and more tangible benefits will accrue from a sustained income stream. The end goal of relationship marketing is profit for HM. Saren and Tzokas (2000) raised the usefulness of relationship marketing in creating unique, difficult to imitate knowledge through the processes of interaction and dialogue with the customer. Knowledge about customers can only be enhanced if HM is able to maintain lasting relationships with their customers. The determinants of store choice, customer loyalty, patronage behaviour, customer retention and relationship marketing have been widely studied around the globe. Therefore, a considerable volume of literature exists, especially regarding fashion industry. However, there is still considerable scope for research in this field as the environment of fashion industry is in a constant state of flux and the emergence of new store formats in India has led to dramatic changes in consumer behaviour. New and existing fashion industry tend to provide a completely new experience for their consumers by offering sophisticated customer service, a wide and assorted variety of goods, breakfast ambience, quality imported and branded products. Since, fashion has invading people style of living and HMs the product that has been chosen to go international market. Hence, this research will suggest a marketing entry strategy for HM using Porters Five Forces model (Porter, 1980) and SWOT analysis of other HM companies in other countries. The company is a new entrant to the Indian Market, thus, this paper will provide a marketing entry strategy analysis for the company as it invade the market in India. Competitors Analysis Competitors analysis is very important since HM is a new entrant within the market place. It is essential so that the HM will be able to know their competitors and the possible strategy that they may use to level up such competitors and know the needs of the target market. Thus, this means that HM will enter the India as a beginning industry considering many competitors within the market place. Marketing Entry Analysis Utilizing Marketing Mix Marketing is considered as one of the most important element underpinning successful business creation and because of its complex applications, marketing is defined in a variety of ways (Sheth, Gardner, and Garrett 1988). According to Elliot (1990), the marketing concept was first promulgated in the late 1950s. The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (Elliot, 1990). The marketing mix principles can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment (McCarthy, 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill (Kyle, 2004). 1.1. Product HM AB (originally known as Hennes Mauritz) is a Swedish clothing company, known for retail of low-cost designer clothings. It was established in Và ¤sterà ¥s in Sweden in 1947 by Erling Persson, though at the time it only sold womens clothing and was called Hennes, which means hers in Swedish. Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss in 1968. Persson expanded into menswear and renamed the store to Hennes Mauritz, later abbreviated to HM (www.hm.com). H M is the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, H M is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the regional, continental and European Market an exclusive clothing designs. The main goal of HM is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company is known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. 1.2. Pricing H M is believed to have advantages when it comes to its pricing tactic. In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the H M clothes and cosmetics. 1.3. Placement/Distribution The HMs products will be distributed directly to its clients and consumers in order to be known in the market place. HM products can utilize joint venture strategies with distinguished distributor of apparels, clothes and cosmetics, providing them with great offers, so as to market the product of the H M internationally. In 2003, HM announced its entry into the traditionally exclusive Milan fashion scene. It remains to be seen if HM and other low-end retailers will be able to find a market there. In February 2004, The Gap, another prominent international retailer, sold off all of its German outlets to its competitor, HM. HM launched its first American outlet on March 31, 2000 on New Yorks famous Fifth Avenue. Following the success its stores, additional outlets were opened in the SoHo, Gramercy, and Herald Square areas of Manhattan, followed by outlets in Upstate New York in Syracuse, Utica, and West Nyack. The brand then expanded to other regions of the country, including Chicago and its outlying suburbs. The first two HM stores to appear on the West Coast of the US opened in San Francisco, California on November 19th, 2005. HM opened its first Canadian store in Fairview Mall in Toronto and soon after, its store in Torontos Eaton Centre was opened in March 2004. Following great financial success, HM opened ten other stores within the Greater Toronto Area. Stores were also opened in Montreal in Spring 2006. HM continued its expansion in the Canadian market and doubled the number of stores in 2006. It planned new markets include Barrie, Hamilton, London, Kitchener/Cambridge/Waterloo, St. Catharines and Windsor and Ontario market, Fairview (Pointe Claire) shopping centre, Rockland Centre, the Galeries dAnjou and the Carrefour Laval. (www.hm.com) 1.4. Promotion/Communication HM can use video advertisements, print advertisements and the concept of e-marketing to promote its products. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access. The use of the Internet is changing technologically advanced marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used that can be used by HM. E-marketing is defined as the process of achieving marketing objectives through the use of electronic communications technology (ICT). Smith and Chaffey (2001) have provided a 5Ss learning devices on how the internet can be applied by all business firms for different e-marketing tactics. These 5Ss are useful for HM and are se lling, serve, speak, save and sizzle. E-marketing or online marketing strategy can be used by HM to market its products. Thus, the HM has created its own website (www.hm.com). HM will use the e-marketing strategy is to keep in touch to different internet users and to be able to attract more clients and consumers. HM will use e-marketing to accelerate its business portfolio whether the user of the website is a customer, employee, stockholders, vendors, retailers or end customers. 1.5. Market Segmentation Marketing segmentation is defined as an aggregating process clustering people with similar needs into a market segment (Perreault McCarthy, 2002: 74). According to Ravesteyn (2005), customer segmentation is critical for an effective relationship marketing strategy. HM will provide its target consumers for its product by using market segmentation strategy. The segmentation of the market is a critical aspect of relationship marketing and the segmentation of business customers by HM must be in line with the different levels of relationship offered by the company. They need to make use of relationship marketing and management at segment or market level to identify the target market they intend pursuing (Stewart, 1995). Primarily, the context of the market segmentation for this company will be the Psychographics. Strydom, Cant Jooste (2000) identify the following four types of segmentation: demographic, geographic, psychographic and behavioural segmentation. Psychographics includes soc ial class, lifestyle, and personality variables (Chiagouris and Kahle, 2000). The end result of using these variables is a psychological profile of each market segment. Issues also examined the customers loyalties, habits and self-concept. Social class describes how individuals want their office automation will meet their comfort and satisfaction, what they consider important about their immediate surroundings, their opinions on various issues, and their interests. As lifestyle studies concentrates on what the consumer requires, using these study results as marketing strategies eventually became a marketing concept. The marketing concept is a basic philosophy that maintains that HM should endeavour to satisfy the needs and wants of customers through a coordinated set of activities that also allows the HM to achieve its goals at a profit. The HM must be able to consider its consumer, especially the demands of the consumer so as to let the business have an opportunity of having an expansion of its business portfolio as required by the consumers. The focus of this overview is on the behavioural segmentation process, which refers to the segmentation of buyers or customers into groups on the basis of their knowledge of, attitude towards, use of or response to a product or service of a HM. The behavioural variables identified by Kotler (2000) include: Occasions occasional buyers develop needs, purchase, or use products. Benefits refer to the benefits that buyers seek. User status includes potential users, regular users, non-users, first-time users or ex-users. Usage rate will include light, medium or heavy users. Loyalty status are classified as hard-core loyals, split loyals, shifting loyals and switchers. Buyers-readiness stages where the customers are either aware or unaware of the product or service, informed, interested, have a desire for the product or service and have intent to buy. Attitude enthusiastic, positive, indifferent, negative and hostile. Research Objectives: Relationship marketing will contribute significantly to the development of HM in India. Therefore, it becomes essential to study its applications in a fashion company in India. This study fulfils this need. The study addresses the different pros and cons of relationship marketing in a fashion company in India. Thus, the general purpose of this research investigation is to identify, describe and analyse factors that have an impact on relationship marketing, customer retention and customer acquisition in Indian fashion context. The main objectives of this study are given below, To identify, describe and analyse factors that will have an impact on relationship marketing, customer retention and customer acquisition in a fashion company and at HM in India. To appraise the views of customers of HM in India, how they feel about the companys relationship with them. To gain insight on how HM in India build customer relationship marketing tactics. To understand and determine the mediating role of customer behavior between relationship marketing and customer retention and acquisition. To indentify the market entry strategies for HM in India. Research Questions: What is the relationship marketing tactics practiced by the HM in India? What is the market entry strategy practiced by the HM in India? Deliverables: As it has been described in the objectives of the research project that the main purpose of this study is to examine the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. The final product of this research project will be a report, containing the HMs relationship strategy and market entry strategy in India, what are their advantages and disadvantages. The report will contain the perceptions of employee and customers. Finally, the report will highlight some relationship marketing problems of HM and a fashion company and suggest some guidelines to remove these problems and improve its customers base in India. Research Methodology: Interested customer and would be customers of HM in India will be approached to collect the data. There are two kinds of data. Primary data Secondary data Primary data includes the information about relationship marketing and market entry strategy available from customers of HM in India. This also includes responses by the different employee of HM on the shop-floor. Secondary data will tell about the impact of relationship marketing in the retailers and the data has been available in their system. To collect the data, retailers employees, posted at different positions, will be contacted. Similarly, to assess the changes in retail services, caused by the relationship marketing, customers views will also be found out. The tools to collect this data will be the surveys. For this, employees and customers will be interviewed, where as to know the views of customers, different questionnaires will be prepared to ask them different questions. To analyze the collected data, different statistical techniques will be used. Qualitative research can be referred to as the opposite of quantitative research method. Any research method has its advantages and it disadvantages. Qualitative research is a study done that produces its results and findings that do not result from statistical means or other method of quantification. This method of inquiry requires a high level of intelligence and experience from the researcher to arrive at a more realistic and targeted data from the respondent. Quantitative research is referred to as a measurement of how people feel, think or act in a particular way and that this survey tend to include large samples from fifty to any number of interviews, structured questionnaires containing mostly closed questions that require questions along with set responds. This involves the clear statement of variables i.e. specifying the dependent and the independent variable. Resources: The most important thing to carry out any research project is to know the background, research objectives, and research methodology of the research project. For this literature is searched out. The University Library will be the primary source to review the literature. Books in hard and soft form will be obtained from the library. Similarly, different research journals and articles in the library will be valuable assets to prepare a comprehensive research report. To prepare the questionnaires, surveys done by Fashion Company to know the relationship marketing and market entry strategy will be used. Similarly new questionnaires, depending on the situation, will also be prepared. Project Plan: The project is divided into three stages. Literature review Interviews of employees of HM and their customers Report writing Literature Review: To carry out any research project, a research must be able to review the literature. This makes researcher aware of work, done by other people in the respective field. The main source of literature is the journals, in which different researchers publish their findings of problems. Interviews of retail employees and customers: In order to collect information on the impact of market entry strategy and know impact on relationship marketing in the Indian fashion company, the employees of HM will be interviewed. They will be asked about the positive and negative points of relationship marketing utilization in their stores. Similarly, customer views will be taken through the interviews. Considering all these views, suggestion to improve the customer services will be advised. Report writing: The final product of the research project will be a written report. The structure of my report will be divided in following categories, Introduction: In the introduction, the market entry strategy and history of relationship marketing use in fashion sector will be discussed and how different relationship marketing systems will be used to address the issues of HM, with the passage of time. Aims and objectives: In this part of report, purpose of the research project will be stated very clearly; what are the aims of the study and what are the problems, which will be discussed in the report. Research methodology: This is the core part of the report. After stating the problem, different research methodologies will be explained to gather the data. The primary source will be the interviews of the employees and customers. From these interviews, impact of relationship marketing and market entry strategy of HM will be assessed. The questions asked to employees and customers will be provided in the appendix of report. Conclusions: After describing the problems and research methods, suggestion will be advised to eliminate the highlighted problems. Risk: In order to carry out any research project, it is very important to study all the aspects of the project. One of the main aspects regarding any project is the risks involved. There are also some risks involved, regarding the research project under consideration. One risk can be privacy. HM employees can be duty-bound and show reluctance to give information about their working procedures and on relationship marketing operations, used in the fashion company. Impact and Beneficiaries of Research: The main objective of this research activity is to investigate the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. This research can be very helpful for the fashion sector. For instance, it will analyze the effectiveness of relationship marketing and its market entry strategies in India. It will determine the views of HM employees about the introduction of relationship marketing in their working environment. From this, both positive and negative points about the role of relationship marketing in the fashion sector, put forward by the HM employees, can be known. Similarly, the customers views about the insertion of relationship marketing and the effect of HMs market entry strategy can be found out. Customers level of satisfaction about the HMs customer services can be assessed. This report will also show the comparison of differe nt strategies among different HMs companies worldwide and how they use relationship marketing to achieve the same target. By knowing the views of customers through this study, their difficulties while dealing with HM, can also be discovered. This report will also address these issues and suggest solutions to eradicate these problems. So, the major beneficiaries of this report are the management of HM and by considering the suggestions of the report, they can improve their market entry strategies, customer services and hence the customer relationship from HM will be invigorated.

Edgar Allan Poe: Life and Works Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allan Poe was a literary genius of his time. His works may seem eccentric but beneath the words and stories lies a solemn, alone boy whose only way of comfort and relief was through his pen. Of the critical reviews I have studied pertaining to Poe, never has such a varied difference of opinions been presented or suggested towards a writer. It is thought that his life had a major influence on his writing and by reading many of his pieces I agree with that statement. Edgar Poe was born in Boston on January 19, 1809 to actors Elisabeth Arnold Poe and David Poe Junior. Edgar had a brother Henry, who was a year older than him, and a younger sister, Rosalie. His mother and father separated a couple months after Rosalie’s birth. When Edgar was two his mother passed away and a few weeks later his father died as well. As a result, Edgar and his siblings became separated. John Allan took in Edgar where he was christened as Edgar Allan Poe. Three years later the Allan’s moved to England where he attended Manor House School for three years. Even though Edgar performed very well in school, he only seemed to remember his school days in London as lonely and unhappy. After three years, they returned to Virginia but Poe felt abandoned constantly. Mr. Allan was always busy with work and his wife was in a constant state of illness. The Allans never legally adopted Poe; resulting in many cards and greetings sent to the family that would fail to mention Edgar.   Ã‚  Ã‚  Ã‚  Ã‚  When Edgar was a teenager the Allans moved around frequently. In 1822, the family finally settled in Richmond, in a house rented from William Galt. Edgar continued with his education, and by the age of fourteen, he was attending the Academy of Joseph H. Clarke. He did very well academically and the academy not only encouraged his studies but nourished his gift for language. Poe excelled in Latin and French, and at age sixteen he wrote the poem â€Å"Oh Tempora! Oh Mores!† While at school Poe excelled at writing by authoring countless numbers of poems. My research indicates that Poe had the potential to publish a book of poetry. For reasons unknown the Academy of Joseph H. Clark was not receptive to this venture and persuaded Poe’s stepfather not to entertain such notions. The school also brought out the athlete in Poe. He was a good runner, leaper, boxer, and sw... ...urity and anger towards John Allan often kept him from succeeding and doing well in life. He was in a constant uphill and downhill race. He didn’t want success enough for himself and let John Allan ruin his chances of becoming wealthy and happy with himself. One would think though, is it better he was treated that way? For this treatment created one of the world’s most renowned, controversial and heavily debated writers ever. In my opinion, Poe’s purpose was to let everyone know how he felt and what he felt, and with his intelligence and proper English and grammatical skills he was allowed to do so with writing. It is often said writing is a form of calming relief, whether the content be brutal or serene, those who write seem to explore and take in more from life then those who sit by and not use their imaginations. Poe may have gone deep into his and composed papers of mystery and confusion but he also reminded us about the side many people shut off in fear of harming others or being harmed themselves. Death is not a fun topic to discuss and with the way Poe would word his writings he made death itself become a light musical of phrases and poems that will be forever in our minds.

The Invasion of Normandy :: World War II History

The Invasion of Normandy The battle plan, code-named Operation Overlord, called for the largest amphibious assault ever to start the liberation of occupied Europe from Nazi Germany. It began in the early morning hours of June 6, 1944, now known as D-Day. Thousands of American, British, Canadian, and French soldiers-backed by paratroopers, bombers, and warships-stormed a 50-mile stretch of French beach called Normandy. This "invasion of Normandy" was the greatest event to occur between the years of 1919 and 1945. D-day was the beginning of the end of the war. The invasion of Normandy allowed the Allied forces to get their soldiers back on the European mainland and to start defeating German opposition and Nazi tyranny. It was the major turning point of World War II and perhaps one of the greatest strategic military operations that ever executed. As the tide of World War II began to turn in favor of the Allies, U.S. General Dwight D. Eisenhower had the task of forming the largest invasion fleet in history, in order for an amphibious landing on the northern coast of France to be effective. If it was executed as planned and labeled a success, the landing would be the starting point for the massive attack. The attack would move eastward through France and into Nazi Germany. In May, while millions of troops and equipment poured into the staging area of southern Britain, the Allies created a decoy. False radio transmissions and rows of inflated rubber tanks and landing craft located away from the true staging area kept the Germans confused about the operation's size and target. The invasion of northern France from England was not launched in May, as its planners had initially prescribed, but on June 6, the famous D-Day of World War II. A huge fighting force had been assembled, including 1,200 fighting ships, 10,000 planes, 4,126 landing craft, 804 transport ships, and hundreds of amphibious and other special purpose tanks. During the operation, 156,000 troops, of which 73,000 were American, were landed in Normandy, airborne and seaborne. As the day of the invasion approached, the weather in the English Channel became stormy. Heavy winds, a five-foot swell at sea, and lowering skies compelled Eisenhower to postpone the assault from the fifth to the sixth of June. Conditions remained poor, but when weathermen predicted that the winds would abate and the cloud cover rise enough on the scheduled day of the attack to permit a go-ahead, Eisenhower reluctantly gave the command.